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To create a good design or logo you have to truly understand and adapt to the culture of the business, product, and idea of the brand. Careful and thorough research is essential for a well thought out, clever concept and ultimately a successful design.

When I left Europe and moved to the States, the language, culture, and people were foreign to me, I had to adapt quickly and become a problem solver. Soon after I started studying graphic design at San Diego State University, I found that the past challenges I had with assimilating into another culture were very similar to the challenges presented in the field of design.

In my free time, I like to go on food adventures down to Mexico or simply enjoy the sunny San Diego beaches.

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